OVERVIEW
The Tylenol campaign centered on connecting with consumers through a narrative of care and understanding. By combining relatable visuals with concise messaging, the campaign reinforced the brand’s mission of pain relief with compassion.
HIGHLIGHTS
• Developed relatable, human-centered visuals to align with the brand’s empathetic positioning.
• Balanced storytelling and clear product benefits for broad consumer appeal.
FILE
ROLE
As the Art Director and Concept Developer for the Tylenol project, I was responsible for shaping the creative vision and ensuring a cohesive execution of the campaign. I developed the overarching concept, focusing on storytelling that resonates with the audience, and guided the team through the visual and strategic direction. My role included overseeing design elements, refining the messaging, and ensuring the final deliverables aligned with the brand’s identity and campaign goals.
