Overview

The JBL “My Zone” campaign showcases the Adaptive Noise Cancelling (ANC) power of the JBL, allowing users to block out distractions and immerse themselves in their own world. Using a soundproof bubble effect, the visuals symbolize total focus and control, making JBL the ultimate choice for professionals, music lovers, and travellers.

My Role: As Art Director and Lead Designer, I developed the campaign from concept to execution, shaping its visual identity, creative direction, and design strategy to deliver a bold and immersive brand experience. JBL “My Zone” – Creative Advertising Campaign