Overview

Daena is an editorial design project celebrating the art of ambiance through luxury scents. Tailored for decision-makers in industries such as boutique hotels, high-end spas, luxury retail spaces, and premium office environments, the project showcases how scent can enhance customer and employee experiences. With a focus on sophistication and elegance, Daena bridges the gap between visual design and sensory branding.

Design Elements

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My Role

As the Lead Designer and Researcher, I was responsible for conceptualizing the editorial’s overall design and conducting in-depth research into the luxury scent industry. My role included developing the visual identity, selecting typefaces, defining the color palette, and curating content to resonate with the target audience’s sophisticated tastes. I ensured that every design element reflected the elegance and refinement expected by high-end clientele