OVERVIEW

This sustainability-focused project encouraged Converse customers to recycle their old shoes. With the tagline “Recycle your kicks worn, torn, or just plain dirty! We’ll take ‘em easy,” the campaign celebrated circular fashion and reducing waste.

HIGHTLIGHTS

• Featured an elegant blend of typography and photography to highlight the product’s features.
• Emphasized auditory comfort and peace amidst noise, aligning with a modern lifestyle

File

ROLE

HeadingAs the Lead Designer for Step Into Sustainability, I was responsible for conceptualizing and executing the campaign from start to finish. I developed the core campaign idea, crafted the visual identity, and ensured a cohesive brand narrative across all deliverables. From the initial brainstorming phase to the final execution, I steered the project to align with Converse’s values and sustainability goals while resonating with the target audience.