Overview
Aqua Wardens is a conservation campaign for Ripley’s Aquarium of Canada, using bold visuals and a shield motif to symbolize marine protection. Designed in Adobe Illustrator and Photoshop, it includes posters, web banners, and infographics, inspiring action to safeguard ocean life.
My Role
This section outlines the key milestones of the campaign and my contributions to its success. I spearheaded the design concept developing the striking shield motif and immersive colour palette and executed deliverables across posters, web banners, and infographics using Adobe Illustrator and Photoshop. My role involved end-to-end creative direction, ensuring the campaign not only captivated audiences but also effectively communicated its conservation message.
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